Privacy policy

Last updated: July 18, 2026

Bovello operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Bovello is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you. We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

  • Contact details including your name, address, billing address, shipping address, phone number, and email address.
  • Financial information including payment card information, financial account information, transaction details, form of payment, payment confirmation and other payment details.
  • Account information including your username, password, security questions, preferences and settings.
  • Transaction information including the items you view, put in your cart, add to your wishlist, or purchase, return, exchange or cancel and your past transactions.
  • Communications with us including the information you include in communications with us, for example, when sending a customer support inquiry.
  • Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers.
  • Usage information including information regarding your interaction with the Services, including how and when you interact with or navigate the Services.

Personal Information Sources

We may collect personal information from the following sources:

  • Directly from you including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information;
  • Automatically through the Services including from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies;
  • From our service providers including when we engage them to enable certain technology and when they collect or process your personal information on our behalf;
  • From our partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:

  • Provide, Tailor, and Improve the Services. We use your personal information to provide you with the Services, including to perform our contract with you, to process your payments, to fulfil your orders, to remember your preferences and items you are interested in, to send notifications related to your account, to process purchases, returns, exchanges or other transactions, to create and manage your account, to arrange shipping, to facilitate returns and exchanges, to enable reviews, and to create a customised shopping experience.
  • Marketing and Advertising. Subject to applicable consent requirements, we may use your personal information for marketing and promotional purposes, such as sending marketing communications and showing advertisements for products or services on the Services or other websites.
  • Security and Fraud Prevention. We use your personal information to authenticate your account, provide a secure payment and shopping experience, detect and investigate possible fraudulent, illegal, unsafe, or malicious activity, and secure the Services.
  • Communicating with You. We use your personal information to provide customer support, respond to you, provide effective services and maintain our business relationship.
  • Legal Reasons. We use your personal information to comply with applicable law or valid legal process, investigate or participate in legal proceedings, and enforce or investigate potential violations of our terms or policies.

UK Lawful Bases

Where UK data protection law applies, we rely on one or more lawful bases: performance of a contract or steps taken at your request before entering a contract; compliance with a legal obligation; our legitimate interests in operating, securing, supporting and improving Bovello where those interests are not overridden by your rights; and your consent where consent is required, including for certain marketing or non-essential cookies. You may withdraw consent at any time without affecting processing carried out before withdrawal.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:

  • With Shopify, vendors and other third parties who perform services on our behalf, such as IT management, payment processing, data analytics, customer support, cloud storage, fulfilment, shipping and parcel tracking.
  • With business and marketing partners to provide marketing services and advertise to you, subject to applicable consent and privacy requirements. You can exercise available opt-out rights at Bovello's data-sharing opt-out page.
  • When you direct, request or consent to our disclosure of certain information to third parties, such as to ship products or through social-media widgets or login integrations.
  • With our affiliates or otherwise within our corporate group.
  • In connection with a business transaction such as a merger, sale or insolvency, to comply with applicable legal obligations, to enforce applicable terms or policies, and to protect or defend the Services, our rights, and the rights of users or others.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services. Information you submit will be transmitted to and shared with Shopify as well as third parties that may be located in countries other than where you reside. Shopify enhanced features may combine information obtained from your interactions with our store with information from interactions with other merchants and Shopify. In those circumstances, Shopify is responsible for that processing and for responding to requests concerning it. To learn more, visit the Shopify Consumer Privacy Policy and Shopify Privacy Portal.

Third Party Websites and Links

The Services may provide links to websites or online platforms operated by third parties. If you follow links to sites not affiliated with or controlled by us, you should review their privacy and security policies and other terms. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness or reliability of their content. Information you provide in public or semi-public venues, including third-party social platforms, may be viewable by other users. Including a link does not by itself imply endorsement.

Children's Data

The Services are not intended for children, and we do not knowingly collect personal information about children who cannot lawfully provide it. If you are the parent or guardian of a child who has provided personal information, contact us using the details below to request its deletion.

Security and Retention of Your Information

No security measures are perfect or impenetrable, and we cannot guarantee absolute security. Information sent over the internet may not be secure while in transit. Do not use unsecured channels to send sensitive or confidential information.

How long we retain personal information depends on factors such as whether it is needed to maintain an account, provide the Services, complete orders, comply with tax, accounting or other legal obligations, prevent fraud, resolve disputes or enforce contracts. We keep information only for as long as reasonably necessary for those purposes and then delete or anonymise it where appropriate.

Your Rights and Choices

Depending on where you live, you may have some or all of the rights listed below. These rights are not absolute and may apply only in certain circumstances:

  • Right of access. You may request access to personal information that we hold about you.
  • Right to deletion. You may request that we delete personal information in applicable circumstances.
  • Right to correction. You may request correction of inaccurate or incomplete personal information.
  • Right to restriction. You may request that we restrict processing in applicable circumstances.
  • Right of portability. You may request a portable copy of certain information or its transfer to a third party.
  • Right to object. You may object to processing based on legitimate interests and to direct marketing.
  • Right to withdraw consent. Where processing is based on consent, you may withdraw that consent at any time.
  • Managing communication preferences. You may unsubscribe from promotional emails using the option in those emails. We may still send non-promotional messages about your account or orders.

You may exercise available rights by contacting us using the details below. We may need to verify your identity before processing a request. We will respond within the period required by applicable law. To learn about rights related to information processed by Shopify, visit the Shopify Privacy Portal.

Cookies and Similar Technologies

We use cookies and similar technologies to operate and secure the Services, remember preferences, understand use of the website, and support analytics and advertising. Where required, non-essential cookies are used only with your consent. You can manage available choices through the cookie or privacy controls shown on the Services and through your browser settings.

Complaints

If you have a complaint about how we process personal information, please contact us using the details below. If you are in the United Kingdom, you also have the right to complain to the Information Commissioner's Office. Visit ico.org.uk/make-a-complaint for current information.

International Transfers

We may transfer, store and process personal information outside the country where you live.

If we transfer personal information outside the United Kingdom, we will use a recognised transfer mechanism where required, such as UK adequacy regulations, the UK International Data Transfer Agreement, the UK Addendum to approved standard contractual clauses, or another safeguard permitted by UK law.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for operational, legal or regulatory reasons. We will post the revised Privacy Policy on this website, update the "Last updated" date and provide notice as required by law.

Contact

Store Name: Bovello

Address: 25 Lovelace Road, Surbiton, KT6 6NF, United Kingdom

Email: contact@bovello.com

Phone: +44 7446 378504

Customer Service Hours: Monday to Friday: 9:00 AM - 5:00 PM (UK time)

We will respond to email within 24 hours (Monday-Friday) - weekend messages answered Monday.